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Cellular telephone services industry.

Most popular at the top

  • Mobile Communicationsby Rich Ling; Per E. Pedersen

    Springer 2006; US$ 159.00

    Surveying the issues associated with the adoption and use of mobile communication, this book explores developing areas of inquiry. It provides an analysis of specific areas, including: the psychological dimensions of mobile communication; the linguistics of mobile communication; and the understanding of mobile communication's commercialisation. more...

  • Marketing Wireless Productsby Sarah-Jayne Gratton; Dean A. Gratton

    Taylor and Francis 2012; US$ 67.95

    Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved... more...

  • Leveraging Mobile Mediaby Valerie Feldmann

    Springer 2006; US$ 159.00

    Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation... more...

  • Mobile Media in the Asia-Pacificby Larissa Hjorth

    Taylor and Francis 2008; US$ 49.95

    This book locates the mobile phone not just as a symbol of lifestyle, but as a domestic technology that is very much subject to local nuances, treating the mobile phone as much as a cultural artefact as a functional technology. more...

  • Mobile Service Innovation and Business Modelsby Harry Bouwman; Henny Vos; Timber Haaker

    Springer 2008; US$ 149.00

    Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business... more...

  • Mobile Technologiesby Gerard Goggin; Larissa Hjorth

    Taylor and Francis 2008; US$ 49.95

    Mobile Technologies charts the social, cultural, creative, and design aspects of mobiles as they are being incorporated into and changing the nature of media. It provides rigorous and timely analysis of the new area of mobile media and will be of interest to scholars, policy makers, industry, and general readers. more...

  • Führer durch die Krisenpolitik (Meilensteine der Nationalökonomie) (German Edition)by Fritz Machlup

    Springer 2007; US$ 79.99

    "Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...

  • Asia Unpluggedby Madanmohan Rao; Lunita Mendoza

    SAGE India 2005; US$ 101.00

    Wireless is the hottest technology and media sector in the world today—and Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem... more...

  • Mobile Phonesby OECD Publishing

    Organisation for Economic Co-operation and Development 2000; US$ 42.00

    Mobile communications is one of the tremendous success stories of the telecommunications industry. By June 1999, there were 293 million mobile subscribers in the OECD area, or around one mobile phone for every four inhabitants. Current growth continues to exceed most past projections. The benefits wrought by mobility in communications are increasingly... more...

  • Global Competition Between and Within Standardsby Jeffrey L. Funk

    Palgrave Macmillan 2001; US$ 165.00

    Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards... more...