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- Springer Berlin Heidelberg 2007; US$ 99.00
"Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...
- Palgrave Macmillan 2001; US$ 175.00
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards... more...
- Palgrave Macmillan 2013; US$ 75.00
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. more...
- Taylor and Francis 2012; US$ 67.95
Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved... more...
- Taylor and Francis 2008; US$ 54.95
This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer... more...
- Wiley 2006; US$ 154.95
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications,... more...
- Organisation for Economic Co-operation and Development 2000; US$ 42.00
Mobile communications is one of the tremendous success stories of the telecommunications industry. By June 1999, there were 293 million mobile subscribers in the OECD area, or around one mobile phone for every four inhabitants. Current growth continues to exceed most past projections. The benefits wrought by mobility in communications are increasingly... more...
- Springer Berlin Heidelberg 2008; US$ 169.00
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business... more...
- Taylor and Francis 2009; US$ 54.95
In light of emerging forms of software, interfaces, cultures of uses, and media practices associated with mobile media, this collection investigates the various ways in which mobile media is developing in different cultural, linguistic, social, and national settings. Specifically, contributors consider the promises and politics of mobile media and... more...
- The New Press 2014; US$ 18.95
Elizabeth Woyke has covered the telecom and mobile industry since 2007. A former Businessweek and Forbes staff writer, she has also written for Money and Time Asia . In 2011, she was voted a top twenty "Smart Mobile Pundit" by readers. She has appeared on the BBC and other news broadcasts to comment on technology. Woyke lives in New York.... more...