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Cellular telephone services industry.

Most popular at the top

  • Mobile Media in the Asia-Pacificby Larissa Hjorth

    Taylor and Francis 2008; US$ 54.95

    This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer... more...

  • Mobile Technologiesby Gerard Goggin; Larissa Hjorth

    Taylor and Francis 2009; US$ 54.95

    In light of emerging forms of software, interfaces, cultures of uses, and media practices associated with mobile media, this collection investigates the various ways in which mobile media is developing in different cultural, linguistic, social, and national settings. Specifically, contributors consider the promises and politics of mobile media and... more...

  • Marketing Wireless Productsby Sarah-Jayne Gratton; Dean A. Gratton

    Taylor and Francis 2012; US$ 67.95

    Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved... more...

  • You Can Hear Me Nowby Nicholas P. Sullivan

    Wiley 2007; US$ 29.95

    Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone... more...

  • 3G Marketingby Tomi T. Ahonen; Timo Kasper; Sara Melkko

    Wiley 2005; US$ 114.00

    Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really... more...

  • The Mobile Multimedia Businessby Bernd Eylert

    Wiley 2006; US$ 154.95

    As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications,... more...

  • Where are you Africa?by M. Goliama

    Langaa RPCIG 2010; US$ 30.40

    This is an original and innovative study of mobile phones in Africa from a theological perspective. The First and the Second Special Assemblies for Africa of the Synod of Bishops, held in Rome in 1994 and 2009 respectively, made an urgent appeal to the Church in Africa to employ various media forms of social communications for evangelization and the... more...

  • Wireless Data for the Enterpriseby George Faigen; Boris Fridman; Arielle Emmett

    McGraw-Hill Education 2001; US$ 49.95

    "...A valuable tool for management considering or already involved in wireless project planning. This book addresses the most important questions that all organizations should ask themselves when considering deploying wireless applications."--Stephen Drake, Research Manager, Wireless & Mobile Enterprise Access, IDC THE BLUEPRINT TO FOLLOW WHEN... more...

  • Managing Service Level Qualityby Peter Massam

    Wiley 2003; US$ 150.00

    QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. This is where Managing Service Level Quality across Wireless and Fixed Networks... more...

  • m-Profitsby Tomi T. Ahonen

    Wiley 2004; US$ 129.00

    "...A visionary theory of the future of telecoms economics..."   (www.Wap Insigt, 16 September 2002) "...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)   "...fascinating...a must for anyone in the business..." (M2... more...