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- Wiley 2005; US$ 118.00 US$ 102.27
Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really... more...
- Profile Books 2011; US$ 11.98
Against the Machine is a fascinating look at how the Internet is reshaping the way we think about ourselves and the world. Siegel explores how the internet affects culture and social life, particularly the psychological, emotional and social cost of high-tech solitude. Arguing that the internet's widespread anonymity eliminates boundaries and encourages... more...
- SAGE India 2005; US$ 101.00
Wireless is the hottest technology and media sector in the world todayand Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem... more...
- Palgrave Macmillan 2002; US$ 94.00
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate... more...
- VS Verlag für Sozialwissenschaften 2009; US$ 59.99
Das ehemals als mobiles Telefon eingeführte Handy ist heute ein umfassendes Innovationscluster, das neben Diensten der Individualkommunikation auch massenmediale Anwendungen beinhaltet. Um den Erfolg dieses Innovationsclusters erklären und prognostizieren zu können, gilt es über die bloße Kaufentscheidung hinaus dessen Aneignung im Alltag der Nutzer... more...
- Wiley 2003; US$ 70.00 US$ 49.00
You don?t want or need to understand every minute detail of how wireless works; you just want to learn how to effectively use wireless to impact your bottom line. Executive?s Guide to the Wireless Workforce avoids excessive use of buzzwords, acronyms, and consultantese to provide you with a succinct and straightforward template for defining, assessing,... more...
- Palgrave Macmillan 2002; US$ 163.00
Mobile communications are about to enter the third stage in their development, widely known as 3G. This will bring always-on internet access to mobile devices. This book investigates the history of mobile communications and explores the technological background to 3G in a user-friendly manner. It examines the licensing process throughout the world,... more...
- Springer Berlin Heidelberg 2007; US$ 70.79
"Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...
- Palgrave Macmillan 2001; US$ 175.00
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards... more...