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  • Werbespot als Fernsehtextby Eva Lia Wyss

    De Gruyter 1998; US$ 133.00

    Commercials are an integral part of television 'text' and can no longer be appropriately described as 'external' to it. Instead they need to be regarded in their interrelation with the text varieties encountered on the various TV channels, both public and private. The discourse-analytic classification of commercials and the place they... more...

  • Linking Research to Practiceby Arul Chib; Roger W Harris

    Institute of Southeast Asian Studies 2012; US$ 38.90

    Information and communication technologies have long promised to provide quality education, improve healthcare, allow open government, and solve environmental issues. To realize this potential and influence policy-making and programme design, the Singapore Internet Research Centre, supported by the IDRC, created an innovative research capacity-building... more...

  • Wie das Fernsehen uns prägt: Auswirkungen von Fernsehkonsum auf Kinder und Jugendlicheby Lillith Hummel

    Diplomica Verlag 2012; US$ 22.69

    Hauptbeschreibung Der Fernsehkonsum von Heranwachsenden wirft bis heute verschiedenste Fragen und Theorien auf. Dementsprechend groß und vielseitig ist die Zahl der Untersuchungen. Viele Effekte, eine aggressionssteigernde Wirkung von gewalthaltigen Fernsehinhalten zum Beispiel oder auch die Erzielung positiver Lerneffekte durch Bildungsprogramme,... more...

  • Inside the BBC and CNNby Lucy Küng-Shankleman

    Taylor and Francis 2012; US$ 41.95

    Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation,... more...

  • Qualität im Zeitalter von TV 3.0by Angelika M. Mayer

    Springer Fachmedien Wiesbaden 2012; US$ 49.95

    Die Digitalisierung des öffentlich-rechtlichen Fernsehens hat in Deutschland zu einer leidenschaftlichen Auseinandersetzung über die damit verbundenen Qualitätsansprüche geführt. Der Governance-Idee folgend zeichnet Angelika Mayer die entsprechende Stakeholder-Debatte nach, um Empfehlungen für die zukünftige Qualitätspositionierung von ARD und ZDF... more...

  • Pay-TV in Deutschlandby Holger Messner

    Springer 2013; US$ 39.99

    Pay-TV in Deutschland, das ist die 20-jährige Geschichte von tragischen Missverständnissen, verfehlten Hoffnungen, aber auch unglaublicher Ausdauer. Letztere scheint sich nun auszuzahlen: Nicht nur, dass der Branchenprimus Sky Deutschland vor einer Trendwende zu stehen scheint, auch immer mehr TV-ferne Branchen engagieren sich mittlerweile... more...

  • The Making of Channel 4by Peter Catterall

    Taylor and Francis 2013; US$ 105.00

    Channel 4 had been a matter of controversy for years even before it came on the air in November 1982. There were lengthy debates about what its role would be and the part to be played by the ITV companies and the growing number of independent television producers. There was also political controversy over the profile of the new channel, some wishing... more...

  • Discovering the Hidden Listenerby R. Eugene Parta

    Hoover Institution Press 2007; US$ 14.99

    This overview of the impact of Western radio and Radio Liberty—from the listeners' perspective—addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more. Based on more than 50,000 interviews with Soviet citizens, the book sheds light on what these broadcasts meant to listeners as the... more...

  • Communicating with the World of Islamby A. Ross Johnson; George P. Shultz

    Hoover Institution Press 2008; US$ 9.99

    Drawing from lessons learned during the cold war broadcasting experience, Communicating with the World of Islam suggests the best ways to organize U.S. efforts to communicate with the Islamic world. It examines the impact the Voice of America, Radio Free Europe, and other broadcasting tools had and suggests how we can use these instruments today to... more...

  • Who's Buying Information and Consumer Electronicsby The New Strategist Editors

    New Strategist Press, LLC 2013; US$ 68.95

    Who's buying computers, reading material, telephone service, televisions, etc. more...