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- Taylor and Francis 2014; US$ 125.00
This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors... more...
- Edward Elgar Publishing 2014; US$ 40.00
During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators in the mobile communications industry. more...
- Taylor and Francis 2014; US$ 37.95
Television Brandcasting examines U. S. television?s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of... more...
- Wiley 2014; US$ 170.00
Nowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit... more...
- Plunkett Research, Ltd. 2014; US$ 349.99
Plunkett'S Telecommunications Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Telecommunications and Names the Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...
- Plunkett Research, Ltd. 2014; US$ 349.99
PLUNKETT'S WIRELESS, WI-FI, RFID & CELLULAR INDUSTRY ALMANAC 2015 Key Findings: •Plunkett Research lists top 300 companies in Wireless, Wi-Fi, RFID & Cellular and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and... more...
- Taylor and Francis 2014; US$ 59.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- Ohio University Press 2014; US$ 23.99
The culture of television in Indonesia began with its establishment in 1962 as a public broadcasting service. From that time, through the deregulation of television broadcasting in 1990 and the establishment of commercial channels, television can be understood, Philip Kitley argues, as a part of the New Order's national culture project, designed to... more...