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- Taylor and Francis 2014; US$ 59.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- Ohio University Press 2014; US$ 23.99
The culture of television in Indonesia began with its establishment in 1962 as a public broadcasting service. From that time, through the deregulation of television broadcasting in 1990 and the establishment of commercial channels, television can be understood, Philip Kitley argues, as a part of the New Order's national culture project, designed to... more...
- Taylor and Francis 2014; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Taylor and Francis 2014; US$ 49.95
Whether you're an IT professional, a telecom professional, an office administrator, or just starting out in the business world, this book provides you with an organized, easy-to-use introduction to business telecommunications systems and services. It does more...
- Springer 2014; US$ 39.99
Kommunikation uber Social Media gewinnt immer mehr an Bedeutung. Echtzeit-Anspruche,Transparenz-Wunsche und Dialog-Moglichkeiten im Web 2.0 stellen nicht zuletzt die politische Kommunikation vor neue Herausforderungen. Inwieweit nationale Regierungen diese 'neuen' Kommunikationstools nutzen und welchen Stellenwert sie dabei dem Austausch mit dem Burger... more...
- Taylor and Francis 2014; US$ 125.00
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature... more...
- Taylor and Francis 2014; US$ 42.95
During this era of construction of the information superhighway, this volume presents a prudent analysis of the pros and cons of continuing state regulation of telecommunications. While interested parties either attack or defend state regulation, careful scholarly analysis is required to strike the appropriate balance of regulatory federalism. Focusing... more...