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- Emerald Group Publishing Limited 2013; US$ 199.00
This looks at the development of inbound tourism in Sri Lanka and addresses key issues relating to the inception of organized tourism in Sri Lanka during the period from 1966 to 2013. more...
- Palgrave Macmillan 2008; US$ 75.00
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
- Erich Schmidt Verlag 2010; US$ 42.49
Innovation ? The story behind success in Tourism Tourism demand is becoming very volatile. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had... more...
- Erich Schmidt Verlag 2011; US$ 46.87
Emanzipierte Kunden, kürzere Produktlebenszyklen, Globalisierung ? die Tourismusbranche wird immer stärker von hoher Dynamik und steigendem Konkurrenzdruck beeinflusst. Inwieweit können und müssen Unternehmen wie auch Destinationen auf schnell wechselnde Trends reagieren, um dauerhaft erfolgreich zu sein? Experten stellen in diesem Werk, herausgegeben... more...
- Erich Schmidt Verlag 2014; US$ 63.75
Als Grundvoraussetzung unternehmerischer Wertschöpfung und sozialen Miteinanders sind gemeinsames Handeln und gegenseitiges Verständnis auch in Freizeit und Tourismus unverzichtbar. Umso mehr überrascht daher, wie wenig Bedeutung in einem Arbeitsbereich, den Internationalität und kulturelle Vielfalt prägt wie keinen zweiten, dem Thema ?Interkulturelles... more...
- Taylor and Francis 2004; US$ 67.95
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies... more...
- Taylor and Francis 2006; US$ 145.00
As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects. At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject. This international... more...
- Edward Elgar Publishing 2013; US$ 60.00
This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts - it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism;... more...
- SAGE Publications 1995; US$ 53.00
International Tourism reconceptualizes the local and the global, avoiding such crude oppositions as centre v periphery, modern v traditional and North v South, demonstrating that the local cannot be understood without the global, and that the global can never be isolated from the regional setting within which it operates. more...
- Taylor and Francis 2010; US$ 62.95
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making... more...