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- CABI 2014; US$ 160.00
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value... more...
- Taylor and Francis 2007; US$ 130.00
New approaches to tourism study demonstrate a notable ?critical turn? ? a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies.... more...
- Taylor and Francis 2012; US$ 56.95
Cruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first... more...
- CABI 2001; US$ 110.00
This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed. more...
- Emerald Group Publishing Limited 2015; US$ 199.00
There has been a significant increase in the number of studies investigating cultural influences on consumer behavior in tourism, hospitality and leisure, particularly in Australia, the United States, Europe, and New Zealand. However, despite the tradition of rich culture and hospitality, despite the importance of tourism to the economies of Arab/Muslim... more...
- Deutscher Universitätsverlag 2007; US$ 69.99
Vorwort In meiner Jugend und während des Studiums hat sich mein großes Interesse für alles entwickelt, was im Zusammenhang mit dem Thema Reisen steht. Duch die spätere Beratungstätigkeit für einen der führenden deutschen Reiseveranstalter konnte ich meine Leidenschaft auch aus Sicht des Reiseanbieters vertiefen. Die berufliche Beschäftigung mit der... more...
- Taylor and Francis 2012; US$ 61.95
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...
- Taylor and Francis 2012; US$ 61.95
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world?s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably,... more...