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- Palgrave Macmillan 2008; US$ 75.00
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
- Emerald Group Publishing Limited 2009; US$ 134.95
Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research more...
- SAGE Publications 1995; US$ 66.00
International Tourism reconceptualizes the local and the global, avoiding such crude oppositions as centre v periphery, modern v traditional and North v South, demonstrating that the local cannot be understood without the global, and that the global can never be isolated from the regional setting within which it operates. more...
- Springer 2009; US$ 99.00
Offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. This book unites convention highlights prepared by some of the renowned professionals and scientists within the industry. more...
- CABI 2010; US$ 145.00
The study of tourism as a complex social phenomenon, beyond simply business, is increasing in importance. Providing an examination of perceptions of culture and society in tourism destinations through the tourist's eyes, this book discusses how destinations were, and are, created and perceived through the 'lens' of the tourist's gaze. more...
- Taylor and Francis 2010; US$ 64.95
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...
- Taylor and Francis 2011; US$ 59.95
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models... more...
- Taylor and Francis 2012; US$ 51.95
Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it establishes sports tourism as a unique area that produces its own unique issues, concerns and controversies.... more...
- Taylor and Francis 2010; US$ 62.95
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making... more...
- Taylor and Francis 2012; US$ 67.95
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision... more...