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Most popular at the top
- Wiley 2007; US$ 31.00
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded... more...
- CABI 2004; US$ 90.00
Presents research on the roles and importance of tourism, and its interrelationships with governance and development in societies that move from 'authoritarian' to liberal democratic economic and political models, and those adjusting to the accession requirements of an enlarged European Union. more...
- Taylor and Francis 2007; US$ 130.00
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous... more...
- Taylor and Francis 2007; US$ 70.95
Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on the active role that indigenous peoples take in the industry, and uses international case studies and experiences to provide a global context to illustrate... more...
- Taylor and Francis 2007; US$ 110.00
This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism... more...
- Taylor and Francis 2007; US$ 54.95
Recent years have seen a radical transformation of conventional tourist marketing and experience. The use of exotic locations in Hollywood films has allowed global audiences to enjoy distant places. Simultaneously, Hollywood screening of potential 'tourist paradises' has generated new tourist industries around the world. This book takes a closer look... more...
- CABI 2008; US$ 150.00
A collection of essays from scholars evaluating tourism as a means of simulating economic growth and fighting economic inequalities in poor countries. It takes a look at the successes and failures of tourism in this role, and considers why tourism as a catalyst for economic development can be a controversial device. more...
- Palgrave Macmillan 2008; US$ 70.00
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
- Ashgate Publishing Ltd 2009; US$ 119.95
By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy provides a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change. more...