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- ABC-CLIO 2011; US$ 49.00
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically,... more...
- Berrett-Koehler Publishers 2012; US$ 19.95
Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership ?boot camps? conducted in over thirty American states and in three foreign countries,... more...
- ABC-CLIO 2010; US$ 22.95
Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested or active in the electoral process?campaign professionals; activists at the local, state, and national levels; and scholars of American politics and... more...
- ABC-CLIO 2015; US$ 29.00
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from... more...
- Oxford University Press 2003; US$ 46.99
This title provides a portrait of the role of campaign web sites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's web sites? Do they learn anything? The authors answer these questions using data and evidence about the 2000 election. more...
- Stanford University Press 2010; US$ 22.95
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest... more...
- Westview Press 2013; US$ 7.99
With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques... more...
- Taylor and Francis 2013; US$ 62.95
Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and... more...
- Algora Publishing 2007; US$ 34.95
Where did the Red states and Blue states come from? Jerry F. Hough, professor on the US Presidency at Duke University, looks at the American experience and examines the fundamental change in party alignment that took place in the second half of the 20 more...
- The University Press of Kentucky 2015; US$ 35.00
Rarely has a third political party in the United States exerted a force upon national events comparable to that of the Populists during the 1890s. This force reached its climax in the presidential race of 1896, when the national reforms epitomized in the cry for free silver were at issue. Yet despite a number of recent studies, confusion and error... more...