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- Temple University Press 2011; US$ 28.95
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo... more...
- Palgrave Macmillan 2010; US$ 105.00
One major party in American politics, the Democrats, has consciously identified itself with underdogs. This book analyzes the relationship between the party and the main political ideology of its base: liberalism. more...
- Princeton University Press 2009; US$ 37.50 US$ 34.13
Modern presidents are usually depicted as party "predators" who neglect their parties, exploit them for personal advantage, or undercut their organizational capacities. Challenging this view, Presidential Party Building demonstrates that every Republican president since Dwight D. Eisenhower worked to build his party into a more durable political... more...
- Rowman & Littlefield Publishers 2010; US$ 48.99
Every four years, The State of the Parties brings readers up to date on party action in election years and in between. With the dual themes of continuity and change characterizing the new edition, this essential party primer includes: three new chapters on party roles in the 2008 election, a section on the impact of party resources for the campaign,... more...
- Taylor and Francis 2012; US$ 45.95
More than many areas of American politics research, studies of minor party competition and success are often overly driven by normative concerns that do not hold up to empirical scrutiny. This concise book presents a concerted effort to analyze the barriers in election law, such as ballot access restrictions and single member districts with a plurality... more...
- ABC-CLIO 2011; US$ 49.00
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically,... more...
- LSU Press 2011; US$ 19.95
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes... more...
- Springer Fachmedien Wiesbaden 2010; US$ 17.85
Im Privatkundengeschäft versuchen die Filialbanken als Differenzierungsstrategie zu den Direktbanken eine Qualitätsstrategie (Finanzkonzept/Finanzplanung) in Form einer ganzheitlichen Beratung zu positionieren. Die Direktbanken und die Direktbanken mit Filialen setzen mit Qualitäts- und Serviceversprechen dagegen. Zudem kämpfen Banken und Sparkassen... more...
- VS Verlag für Sozialwissenschaften 2010; US$ 13.39
Das Buch handelt von den ursprünglich tragenden sozialmoralischen Lagern der deutschen Industriegesellschaft, und es portraitiert einige ihrer bedeutenden Repräsentanten, die den politischen Milieus Gesicht wie Prägungen gegeben haben. Der Autor erörtert den hybriden Anspruch der weltanschaulichen Eigenkulturen, denen es um ?neue Menschen? in ?befreiten... more...
- Oxford University Press 2012; US$ 12.99
The Tea Party and the Remaking of Republican Conservatism combines fine-grained portraits of local Tea Party members and chapters with an overarching analysis of the movement's rise, impact, and likely fate. more...