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- CQ Press, a Division of SAGE 2005; US$ 166.75
Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies... more...
- Rowman & Littlefield Publishers 2009; US$ 23.99
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined... more...
- University of Chicago Press 2009; US$ 19.00
As Washington elites drifted toward ideological poles over the past few decades, did ordinary Americans follow their lead? In The Partisan Sort , Matthew Levendusky reveals that we have responded to this trend?but not, for the most part, by becoming more extreme ourselves. While polarization has filtered down to a small minority of voters, it... more...
- Encounter Books 2007; US$ 17.95
Why the Democrats are Blue argues that secular, educated elites, using a commission created at the 1968 convention in Chicago and later chaired by Senator George McGovern, took the Democratic Party away from working class and religious Democrats. This quiet revolution helps explain why six of the last nine Democratic presidential candidates have lost.... more...
- ABC-CLIO 1997; US$ 31.95
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George... more...
- Sourcebooks, Inc. 2008; US$ 17.99
Gold is the former press aide to Barry Goldwater and the former speechwriter and senior advisor for George H. W. Bush. He is incensed that the Neo-Cons and the Evangelical Right have betrayed the ideals of the conservative cause. Now hes fighting back. more...
- ABC-CLIO 2005; US$ 52.00
The Republican Party currently enjoys an edge. The advantage can be seen in Congress, state politics, judicial rulings, foreign and domestic policy, party finances, the media, public attitudes, and economic and demographic developments. Yet the Republicans do not seem capable of translating this into a durable electoral majority. Conditions now... more...
- Stanford University Press 2010; US$ 22.95
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest... more...
- ABC-CLIO 1997; US$ 138.00
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political... more...