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- Stanford University Press 2010; US$ 22.95
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest... more...
- ABC-CLIO 1997; US$ 138.00
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political... more...
- HarperCollins 2011; US$ 12.99
Revolt ! is a battle cry for the newly elected Republican majority from the New York Times bestselling authors of Outrage, Fleeced, Catastrophe, and 2010: Take Back America . Dick Morris and Eileen McGann offer a blueprint for rolling back the worst of the legislation passed by the Obama administration and an agenda for establishing new, conservative... more...
- Temple University Press 2011; US$ 28.95
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo... more...
- Palgrave Macmillan 2010; US$ 105.00
One major party in American politics, the Democrats, has consciously identified itself with underdogs. This book analyzes the relationship between the party and the main political ideology of its base: liberalism. more...
- Princeton University Press 2009; US$ 35.00
Modern presidents are usually depicted as party "predators" who neglect their parties, exploit them for personal advantage, or undercut their organizational capacities. Challenging this view, Presidential Party Building demonstrates that every Republican president since Dwight D. Eisenhower worked to build his party into a more durable political... more...
- Rowman & Littlefield Publishers 2010; US$ 39.99
Every four years, The State of the Parties brings readers up to date on party action in election years and in between. With the dual themes of continuity and change characterizing the new edition, this essential party primer includes: three new chapters on party roles in the 2008 election, a section on the impact of party resources for the campaign,... more...
- Taylor and Francis 2012; US$ 45.95
More than many areas of American politics research, studies of minor party competition and success are often overly driven by normative concerns that do not hold up to empirical scrutiny. This concise book presents a concerted effort to analyze the barriers in election law, such as ballot access restrictions and single member districts with a plurality... more...
- ABC-CLIO 2011; US$ 49.00
American voters will be empowered by this revealing, behind-the-scene exposť of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. more...
- LSU Press 2011; US$ 19.95
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes... more...