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- Taylor and Francis 2014; US$ 170.95
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains... more...
- Taylor and Francis 2014; US$ 48.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...
- Taylor and Francis 2014; US$ 39.95
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...
- IOS Press 2014; US$ 145.00
In recent years, the postal sector has undergone radical changes, which have primarily been driven by operational and technological developments. Not only has the advent of Information and Communication Technology (ICT) added competition to the market, but it has also provided ample opportunity for the broadening and improvement of services and product... more...
- Taylor and Francis 2014; US$ 125.00
This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related... more...
- Springer 2014; US$ 54.99
The aim of this book is to investigate critical economic aspects and price risks along international pellet supply chains and to offer new insights into the interconnections between the sector, the various supply risks within the market and guidelines for de-risking biomass supply chains. It provides three real case studies as practical examples of... more...
- Ashgate Publishing Ltd 2014; US$ 124.95
During the nineteenth century the British government and the Admiralty provided large subsidies to commercial companies to run international mail services. Concentrating on the service between Britain and South America, this book explores the economic, maritime and political aspects of the Royal Mail Lines company, which held contracts between 1851... more...
- Taylor and Francis 2014; US$ 49.95
Whether you're an IT professional, a telecom professional, an office administrator, or just starting out in the business world, this book provides you with an organized, easy-to-use introduction to business telecommunications systems and services. It does more...