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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It by Howard Schultz
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In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Hachette Books; May 2012
368 pages; ISBN 9781401304928
Read online, or download in secure EPUB
Title: Pour Your Heart Into It
Author: Howard Schultz
 
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ISBNs
9780786863150
9781401304928