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Why Links Between Business Units Often Fail and How to Make Them Work

Synergy by Andrew Campbell
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Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decisions. They offer instead, the idea of four mental biases as antidotes.
John Wiley & Sons, Ltd.; January 1998
240 pages; ISBN 9781900961578
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Title: Synergy
Author: Andrew Campbell; Michael J. Goold