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Riding the Waves of Culture

Understanding Cultural Diversity in Business

Riding the Waves of Culture by Fons Trompenaars
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US$ 13.75
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Explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage.
Nicholas Brealey Publishing; Read online
Title: Riding the Waves of Culture
Author: Fons Trompenaars; Charles Hampden Turner

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