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Nudge

Improving Decisions About Health, Wealth, and Happiness

Nudge by Richard H. Thaler
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From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Nudge is about choices—how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives—including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can successfully nudge people toward the best decision without restricting their freedom of choice. In the tradition of The Tipping Point and FreakonomicsNudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

More than 750,000 copies sold
Penguin Publishing Group; February 2009
320 pages; ISBN 9781101655092
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Title: Nudge
Author: Richard H. Thaler; Cass R. Sunstein
 
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ISBNs
9780143115267
9781101655092