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Persuading Aristotle

The Timeless Art of Persuasion in Business Negotiation and the Media

Persuading Aristotle by Peter Thompson
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Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how.
Allen & Unwin; November 1998
223 pages; ISBN 9781741150315
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Title: Persuading Aristotle
Author: Peter Thompson