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European Airport Retailing

Growth Strategies for the New Millennium

European Airport Retailing by Paul Freathy
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US$ 176.00
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The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development.
In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
Palgrave Macmillan; July 1998
224 pages; ISBN 9780230371163
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Title: European Airport Retailing
Author: Paul Freathy; Frank O'Connell