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Design Management

Using Design to Build Brand Value and Corporate Innovation

Design Management by Brigitte Borja De Mozota
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
Allworth Press; August 2003
288 pages; ISBN 9781581159370
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Title: Design Management
Author: Brigitte Borja De Mozota