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The Complete Guide to Book Publicity

The Complete Guide to Book Publicity by Jodee Blanco
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US$ 19.99
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Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
Allworth Press; May 2004
304 pages; ISBN 9781581159967
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Title: The Complete Guide to Book Publicity
Author: Jodee Blanco