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Strategies for Longevity in Family Firms

A European Perspective

Strategies for Longevity in Family Firms by Guido Corbetta
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Strategies for Longevity in Family Firms provides an overview of the strategic challenges faced by family firms within a European setting, and of the most effective managerial approaches to confront them. The authors use their own wealth of experience to
suggest how family business strategies can be rigorously analyzed and successfully designed and implemented. This volume uses lively examples drawn from real cases to illustrate all key decisions addressed by family firms. These range from choices in competitive and corporate strategy, financial, organizational and governance structure, generational succession and change
Palgrave Macmillan; September 2012
217 pages; ISBN 9781137024589
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Title: Strategies for Longevity in Family Firms
Author: Guido Corbetta; Carlo Salvato
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