Strategies for Longevity in Family Firms

A European Perspective

by Guido Corbetta,

Strategies for Longevity in Family Firms provides an overview of the strategic challenges faced by family firms within a European setting, and of the most effective managerial approaches to confront them. The authors use their own wealth of experience to
suggest how family business strategies can be rigorously analyzed and successfully designed and implemented. This volume uses lively examples drawn from real cases to illustrate all key decisions addressed by family firms. These range from choices in competitive and corporate strategy, financial, organizational and governance structure, generational succession and change
processes. 
  • Palgrave Macmillan; September 2012
  • ISBN 9781137024589
  • Read online, or download in secure PDF format
  • Title: Strategies for Longevity in Family Firms
  • Author: Guido Corbetta; Carlo Salvato
  • Imprint: Palgrave Macmillan

About The Author

GUIDO CORBETTA is Professor of Strategic Management and AIdAF-Alberto Falck Professor of Strategic Management in Family Business at Bocconi University, Italy. He is also Senior faculty member of the SDA Bocconi Business School and member of the editorial committee of Entrepreneurship Theory and Practice and Family Business Review. He is a Fellow of IFERA (International Family Enterprise Research Academy).
CARLO SALVATO is an Associate Professor of strategic management in the Department of Management & Technology, Bocconi University, Italy, where he collaborates with the AIdAF-Alberto Falck Chair in strategic management in family business. He is also an associate editor of the Family Business Review.