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Unlabel

Selling You Without Selling Out

Unlabel by Marc Ecko
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From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).

As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.
Touchstone; October 2013
304 pages; ISBN 9781451685336
Read online, or download in secure EPUB
Title: Unlabel
Author: Marc Ecko
 
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Interview: Marc Ecko Talks New Book 'Unlabel,' Measuring Success And Joey Bada$$' Ecko Role - Vibe
Tue, 01 Oct 2013 09:09:50 -0700
VibeInterview: Marc Ecko Talks New Book 'Unlabel,' Measuring Success And Joey Bada$$' Ecko RoleVibeAmid an array of ...
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts - Business.com
Mon, 06 Jun 2016 15:10:19 -0700
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online EffortsBusiness.comMarc Ecko, in his 2015 book ...
Marc Ecko Explains Branding; G-Unit Clothing; New Book - YouTube
Fri, 11 Oct 2013 00:15:27 -0700
YouTubeMarc Ecko Explains Branding; G-Unit Clothing; New BookYouTubeThisis50 & Young Jack Thriller recently spoke with Marc ...
ISBNs
1451685335
9781451685312
9781451685336

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