"An elegant tour through current neuroscience and an examination of the nature of attention. Pang's tome is a valuable resource for anyone seeking to take control of his or her digital life, and it's a great primer on the interplay between mind and tech." -- Publishers Weekly
Alex Soojung-Kim Pang has spent the past twenty years studying people, technology, and the worlds they make. A professional futurist with a PhD in the history of science, Pang is a former Microsoft Research fellow, a visiting scholar at Stanford and Oxford universities, and a senior consultant at Strategic Business Insights, a Silicon Valley-based think tank. Pang's writings have appeared in Scientific American, American Scientist, and the Los Angeles Times Book Review, as well as in many academic publications.