This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change.
The Edwin Mellen Press; February 2010
- ISBN 9780773429956
- Read online, or download in secure PDF format
- Title: Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry
- Author: Emanuel Gomes; Tom Donnelly; David Morris; Clive Collis
Imprint: Edwin Mellen Press Ltd