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How To Write a Marketing Plan for Health Care Organizations

How To Write a Marketing Plan for Health Care Organizations by William Winston
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US$ 57.95
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Taylor and Francis; November 2012
184 pages; ISBN 9781136550874
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Title: How To Write a Marketing Plan for Health Care Organizations
Author: William Winston
 
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