The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Inside the BBC and CNN

Managing Media Organisations

Inside the BBC and CNN by Lucy Küng-Shankleman
Buy this eBook
US$ 43.95
(If any tax is payable it will be calculated and shown at checkout.)
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.
Taylor and Francis; November 2012
256 pages; ISBN 9781135122362
Read online, or download in secure EPUB or secure PDF format
Title: Inside the BBC and CNN
Author: Lucy Küng-Shankleman
 
ISBNs
1135122296
9780415213219
9781135122294
9781135122362