The Leading eBooks Store Online 4,130,202 members ⚫ 1,348,641 ebooks

New to

Learn more

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

Permission Marketing by Seth Godin
Not for sale in
your country
Not Available
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Simon & Schuster UK; December 2012
256 pages; ISBN 9781471105777
Read online, or download in secure EPUB
Title: Permission Marketing
Author: Seth Godin
  • News
The Non-Marketing Disciplines Driving Marketing - Enterprise Irregulars (blog)
Thu, 28 Apr 2016 08:24:09 -0700
Enterprise Irregulars (blog)The Non-Marketing Disciplines Driving MarketingEnterprise Irregulars (blog)... and talks about how ...
I'm not a millennial, I'm me! How to connect… - The Denver Post
Sat, 25 Jun 2016 23:09:57 -0700
I'm not a millennial, I'm me! How to connect…The Denver PostFor example, as Seth Godin predicted in his 1999 book ...
Seek Respect, Not Attention. It Lasts Longer - Huffington Post
Mon, 25 Apr 2016 09:17:12 -0700
Seek Respect, Not Attention. It Lasts LongerHuffington PostAuthor Ziad Abdelnour, in his book Economic Warfare, is frequently ...

This edition is not for sale in your country. Here are some titles that might be what you're after...