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30 Minutes ... To Write a Marketing Plan

30 Minutes ... To Write a Marketing Plan by John Westwood
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What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
Kogan Page; Read online
Title: 30 Minutes ... To Write a Marketing Plan
Author: John Westwood

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