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Festival and Special Event Management

Festival and Special Event Management by Ian McDonnell
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US$ 20.50
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Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation.

This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.

John Wiley & Sons Australia, Ltd; Read online
Title: Festival and Special Event Management
Author: Ian McDonnell; William O''Toole; Johnny Allen

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