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Big Data

The Essential Guide to Work, Life and Learning in the Age of Insight

Big Data by Viktor Mayer-Schonberger
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New and expanded edition.

An International Bestseller - Over One Million Copies Sold!

Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.

We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

Hodder & Stoughton; March 2013
256 pages; ISBN 9781848547933
Read online, or download in secure EPUB
Title: Big Data
Author: Viktor Mayer-Schonberger; Kenneth Cukier
  • News
Making Sense of Big Data - BusinessNewsDaily
Wed, 27 Mar 2013 03:49:03 -0700
BusinessNewsDailyMaking Sense of Big DataBusinessNewsDailyThey recently shared insights from the new book with ...
With Big Data, we are creating artificial intelligences that no human can understand - Quartz
Mon, 25 Mar 2013 10:09:51 -0700
QuartzWith Big Data, we are creating artificial intelligences that no human can understandQuartzComputer systems currently base ...
Ukazała się książka „Big Data” - Marketing Przy Kawie
Sun, 14 Sep 2014 17:00:03 -0700
Ukazała się książka „Big Data”Marketing Przy KawieTermin „Big Data” odnosi się do umiejętności przetwarzania ogromnych ilości ...

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