The Leading eBooks Store Online 4,173,809 members ⚫ 1,357,844 ebooks

New to eBooks.com?

Learn more

Data Mining Cookbook

Modeling Data for Marketing, Risk, and Customer Relationship Management

Data Mining Cookbook by Olivia Parr Rud
Buy this eBook
US$ 80.00 US$ 72.00
(If any tax is payable it will be calculated and shown at checkout.)
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Wiley; June 2001
399 pages; ISBN 9780471437512
Read online, or download in secure PDF format
Title: Data Mining Cookbook
Author: Olivia Parr Rud
 
  • News
  • Contents
No entry found