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Digital Marketing

Global Strategies from the World's Leading Experts

Digital Marketing by Yoram (Jerry) Wind
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Wiley; March 2002
427 pages; ISBN 9780471008750
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Title: Digital Marketing
Author: Yoram (Jerry) Wind; Vijay Mahajan
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