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Proven Strategies in Competitive Intelligence

Lessons from the Trenches

Proven Strategies in Competitive Intelligence by John F. Prescott
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Tested-in-the-trenches competitive intelligence techniques used at today's top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

  • The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
  • Numerous case studies vividly illustrating cutting-edge CI techniques in action
Wiley; March 2002
351 pages; ISBN 9780471039815
Read online, or download in secure PDF format
Title: Proven Strategies in Competitive Intelligence
Author: John F. Prescott; Stephen H. Miller; Society of Competitive Intelligence Professionals
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