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Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

Customer Winback by Jill Griffin
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Wiley; February 2002
337 pages; ISBN 9780787959449
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Title: Customer Winback
Author: Jill Griffin; Michael W. Lowenstein
 
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ISBNs
0787959448
9780787946678
9780787959449