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Birthing the Elephant

The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Birthing the Elephant by Karin Abarbanel
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"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
Potter/TenSpeed/Harmony; June 2013
224 pages; ISBN 9780307833440
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Title: Birthing the Elephant
Author: Karin Abarbanel; Bruce Freeman; Bobbi Brown
 
ISBNs
9780307833440
9781580088879