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Global Marketing

Marketing 04.02

Global Marketing by Douglas Lamont
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Fast track route to mastering all aspects of global marketing

Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally

Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; February 2002
134 pages; ISBN 9781841122588
Read online, or download in secure PDF format
Title: Global Marketing
Author: Douglas Lamont
 
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