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Global Organizations

Organizations 07.02

Global Organizations by Richard Pettinger
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Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities

Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility

Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; February 2002
135 pages; ISBN 9781841123509
Read online, or download in secure PDF format
Title: Global Organizations
Author: Richard Pettinger
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