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Innovation Express

Innovation 01.01

Innovation Express by Dennis Sherwood
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Fast track route to generating brilliant ideas

Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'

Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; February 2002
114 pages; ISBN 9781841123783
Read online, or download in secure PDF format
Title: Innovation Express
Author: Dennis Sherwood
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