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Taking Ideas to Market

Innovation 01.08

Taking Ideas to Market by Tim Jones
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Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

Wiley; February 2002
108 pages; ISBN 9781841123851
Read online, or download in secure PDF format
Title: Taking Ideas to Market
Author: Tim Jones; Simon Kirby; Anna Soisalo
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