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Creating an Innovative Culture

Enterprise 02.10

Creating an Innovative Culture by Dennis Sherwood
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Fast track route to making innovation happen

Covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition

Examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; February 2002
130 pages; ISBN 9781841123875
Read online, or download in secure PDF format
Title: Creating an Innovative Culture
Author: Dennis Sherwood
 
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