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Managing Intellectual Property

Innovation 01.10

Managing Intellectual Property by Chris Fitzsimmons
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Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

Wiley; February 2002
112 pages; ISBN 9781841123882
Read online, or download in secure PDF format
Title: Managing Intellectual Property
Author: Chris Fitzsimmons
 
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