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E-Strategy

Strategy 03.03

E-Strategy by Michael J. Cunningham
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Fast track route to developing effective and profitable e-strategies for organizations.

Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.

Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensive resources guide

Wiley; April 2002
117 pages; ISBN 9781841122823
Read online, or download in secure PDF format
Title: E-Strategy
Author: Michael J. Cunningham
 
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