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Ogilvy on Advertising

Ogilvy on Advertising by David Ogilvy
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.
Knopf Doubleday Publishing Group; September 2013
224 pages; ISBN 9780804170055
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Title: Ogilvy on Advertising
Author: David Ogilvy