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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding by Al Ries
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

HarperCollins; October 2009
ISBN 9780061983672
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Title: The 22 Immutable Laws of Branding
Author: Al Ries; Laura Ries
 
ISBNs
0061983675
9780060007737
9780060085179
9780060085186
9780060768874
9780061983672