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The Real Coke, the Real Story

The Real Coke, the Real Story by Thomas Oliver
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Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
Random House Publishing Group; October 2013
208 pages; ISBN 9780804151313
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Title: The Real Coke, the Real Story
Author: Thomas Oliver