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Specialty Shop Retailing

How to Run Your Own Store (Revision)

Specialty Shop Retailing by Carol L. Schroeder
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This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Wiley; October 2002
386 pages; ISBN 9780471233589
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Title: Specialty Shop Retailing
Author: Carol L. Schroeder
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