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The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy by Tom Monahan
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An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Wiley; October 2002
274 pages; ISBN 9780471263753
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Title: The Do-It-Yourself Lobotomy
Author: Tom Monahan
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