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Visual Data Mining

Techniques and Tools for Data Visualization and Mining

Visual Data Mining by Tom Soukup
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Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
  • Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
  • Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
  • Shows how to solve numerous business problems by applying various tools and techniques
  • Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
Wiley; October 2002
424 pages; ISBN 9780471271383
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Title: Visual Data Mining
Author: Tom Soukup; Ian Davidson
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