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Event Sponsorship by Bruce E. Skinner
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Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment.
Wiley; November 2002
322 pages; ISBN 9780471431084
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Title: Event Sponsorship
Author: Bruce E. Skinner; Vladimir Rukavina
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