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Welcome to the Creative Age

Bananas, Business and the Death of Marketing

Welcome to the Creative Age by Mark Earls
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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Wiley; January 2003
290 pages; ISBN 9780470853016
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Title: Welcome to the Creative Age
Author: Mark Earls
 
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